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  • Persil cares about plenty more than dirty laundry
  • Persil cares about plenty more than dirty laundry
    P-Zilla, Creative Commons (2014) ©
CASE STUDY

Free the Kids: shock tactics that spur social change

The latest ad in Persil’s Dirt is Good campaign offers a shocking revelation – children spend less time outdoors than prison inmates. And it’s an issue that concerns 97% of parents. But while the press have been eating it up, will this glossy, documentary-style spot actually engage families?