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  • OnePlus offers tantalising tech for an exclusive audience
  • OnePlus offers tantalising tech for an exclusive audience
    Janssem Cardoso, Creative Commons (2016) ©
CASE STUDY

OnePlus: a Chinese cult smartphone goes global

OnePlus has become the smartphone brand on every tech enthusiast's lips, sporting a cult following around its high spec devices with low price tags. How has a home-grown Chinese start-up, which doesn’t invest in any traditional media advertising, taken the tech world by storm?