Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Hair care isn’t as simple as just lathering your locks
  • Hair care isn’t as simple as just lathering your locks
    Thomas, Creative Commons (2011) ©
REPORT

How do women wash their hair?

Whether you rinse and repeat religiously each morning or hold out until you can no longer ignore the grease, hair washing is a regular part of women’s personal care routines. But with long-held notions of ‘clean’ and ‘dirty’ shifting, how’s the hair care sector catering to the contemporary consumer?