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  • Everybody wants to be an early adopter
  • Everybody wants to be an early adopter
    Microsoft (2015) ©
Snapshot

A sector snapshot of media and entertainment

Have nannies been replaced by Netflix? Why don’t people want to read the papers? How is a hatred for ads affecting our screen time? And what’s driving fans to become patrons?

Location Global

Scope
Parents love to worry. And almost half are concerned that their kids spend too much time stuck to screens. Whether they’re bingeing on YouTube videos or racking up bills on the App Store – 63% of 2- to 17-year-olds mostly play games on mobiles – kids love their media. In fact, they spend 35 hours a week consuming it.

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