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  • Exploring the Latino lifestyle through listicles
  • Exploring the Latino lifestyle through listicles
    Francisco Osorio, Creative Commons (2015) ©
CASE STUDY

The Flama: BuzzFeed for Latino Gen Yers

A new generation of Latino Gen Yers want lifestyle content that reflects who they are and how they live. Spanish-language broadcaster Univision is now looking provide them with exactly that, launching The Flama to empower the Hispanic community and challenge cultural stereotypes.