Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Finding the perfect fit can be frustrating for some men
  • Finding the perfect fit can be frustrating for some men
    Tilman Schenk (2016) ©
REPORT

Does men’s fashion have a diversity problem?

From France’s law against ‘unhealthy-looking’ catwalk models to activist hashtags such as #droptheplus, 2015 saw radical changes in how women’s clothing was sold. So far, so good – for women at least. But what about men? How do blokes who don’t look like David Beckham want to shop?

Location North America / Northern Europe

Scope
2015 saw radical changes in the body images used to sell women’s clothes. From France’s law against ‘unhealthy-looking’ catwalk models, to whistle-blowers shaming the fashion industry’s skinny obsession, to activist hashtags such as #droptheplus – a critical mass of campaigning led to a transformation in the shapes and sizes of women thought to be beautiful and aspirational. [1][2] Even men’s magazine Sports Illustrated got in on the act by featuring plus-size model Ashley Graham on the cover of its 2016 swimsuit issue. [3]

So far, so good – for women at least. ...

Canvas8

Related

  • Smaller clothes for shorter men Smaller clothes for shorter men

    If your body type is different to what are considered the average proportions for your age or gender, buying clothes off the rack can be challenging. But a clothing start-up called Ash and Anvil is targeting one underserved segment of the market – men who stand under 5'8".

  • Parker & Pine sells plus-size for men Parker & Pine sells plus-size for men

    Plus-size is one of the fashion industry’s fastest-growing sectors; the women’s market in the US was valued at $17.5 billion in 2014. But what about blokes that are a little bigger? Parker & Pine is aiming to create well-fitting, modern clothing for larger men who still want to look good.

  • Article image Curatum: mobile shopping for the modern man

    Global menswear sales are set to reach $110 billion by 2019, up 36% on 2014. In response, there’s been an influx of stylish start-ups focused solely on men. Curatum is a discovery platform offering one new product each day. Is a minimal, mobile model the right way to get the modern man spending?

  • Article image Mr Porter Sport: taking luxury sportswear out of the gym

    Whether you’re finding peace in a yoga class, or sipping coffee at Starbucks, the accepted attire for men is now the same – trainers and joggers. As sportswear becomes a permanent fashion feature, Mr Porter has launched an activewear section to add a touch of casual luxury to men’s wardrobes.

  • Article image Have you met Henry?

    Global sales of menswear grew to $440 billion in 2014, and with their high disposable incomes, aspirational young males are prompting luxury fashion and lifestyle brands to expand their offerings. Move over Yuppies, Yummies and Henrys are the new kids on the block – and they’re ready to spend.

  • Article image Why plus-size is a big fashion opportunity

    Picking up a last-minute party dress is easier said than done for plus-size women. The likes of Lululemon and Urban Outfitters don’t make clothes above a US 14, and the industry is losing out on as much as $14 billion by failing to serve this market. So what do curvy women want from their clothes?

  • Article image Outfittery: for men who can’t spare the time to shop

    Whether you always look sharp in a three piece or prefer to dress down, shopping for clothes that suit you can be stressful. German fashion start-up Outfittery is offering a service that enables time-poor men to stay stylish without the hassle.

  • Article image Marketing to make men spend

    It’s widely believed that women dominate household purchasing decisions – but while this was certainly once true, has it changed over time? In light of new statistics, more and more companies are gearing their offerings and marketing towards men. But are they reaching them?