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  • Finding the perfect fit can be frustrating for some men
  • Finding the perfect fit can be frustrating for some men
    Tilman Schenk (2016) ©

Does men’s fashion have a diversity problem?

From France’s law against ‘unhealthy-looking’ catwalk models to activist hashtags such as #droptheplus, 2015 saw radical changes in how women’s clothing was sold. So far, so good – for women at least. But what about men? How do blokes who don’t look like David Beckham want to shop?

Location North America / Northern Europe

2015 saw radical changes in the body images used to sell women’s clothes. From France’s law against ‘unhealthy-looking’ catwalk models, to whistle-blowers shaming the fashion industry’s skinny obsession, to activist hashtags such as #droptheplus – a critical mass of campaigning led to a transformation in the shapes and sizes of women thought to be beautiful and aspirational. [1][2] Even men’s magazine Sports Illustrated got in on the act by featuring plus-size model Ashley Graham on the cover of its 2016 swimsuit issue. [3]

So far, so good – for women at least. ...



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