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  • Adrenaline junkies are looking for higher, faster fixes
  • Adrenaline junkies are looking for higher, faster fixes
    Marco Crupi, 2015 ©
Snapshot

A sector snapshot of Leisure

Why are people using their downtime for self-improvement? Have we all become adrenaline junkies? Are packaged holidays really so passé? And is gaming the new gambling?

Location Global

Whether it’s watching science videos on YouTube or attending a talk in your local pub, the lines between ‘fun’ and ‘serious’ are blurring. The popularity of yoga-and-beer sessions are indicative of this – having a pint with a side order of self-improvement. But it’s not just 20-something hipsters that are using their down time to get smarter and fitter.

Gen Xers attach a particularly high value to their free time and want to feel they’re spending it wisely; it’s why triathlons have replaced sports cars for men hitting their mid-life crisis. Even commuting – those few minutes of ...

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