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  • How extreme can a game of frisbee possibly be?
  • How extreme can a game of frisbee possibly be?
    Jolie Change (2015) ©
CASE STUDY

Ultimate Frisbee: soaring popularity in extreme sports

Whether they’re skateboarding through streets or surfing in the sky, nowhere is out of reach for extreme sports enthusiasts. One of the latest sports that’s soaring in popularity is Ultimate Frisbee. Will our appetite for extreme experiences make it a battleground for branded associations?