Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • How extreme can a game of frisbee possibly be?
  • How extreme can a game of frisbee possibly be?
    Jolie Change (2015) ©
CASE STUDY

Ultimate Frisbee: soaring popularity in extreme sports

Whether they’re skateboarding through streets or surfing in the sky, nowhere is out of reach for extreme sports enthusiasts. One of the latest sports that’s soaring in popularity is Ultimate Frisbee. Will our appetite for extreme experiences make it a battleground for branded associations?

Location North America / Global

Scope
Some extreme sports like base jumping may seem a little over the top for most people, but there are plenty of others that are gaining fans who want their feet a little closer to the ground. Street League Skateboarding, drone racing and parkour have all attracted a growing number of participants, while frisbee has been reimagined as a competitive team sport – Ultimate Frisbee – that’s now played by millions of people across the globe.

----

...

Canvas8

Related

  • Drones set to revolutionise action sport filming Drones set to revolutionise action sport filming

    People have always had their eyes on the sky, wondering what it would be like to see the world from above. The latest aerial expedition hasn’t sent a rocket to the moon, it’s sent a drone to follow you while you make videos that inspire awe. Hexo+ could be the future of point-of-view filming.

  • The motion-tracking action cam from TomTom The motion-tracking action cam from TomTom

    Once the domain of the brave or the stupid, extreme sports have gone mainstream – almost 120 million Americans participate in them each year. And while they're prominent in marketing from brands like Red Bull, people are keen to document their own experiences, blowing the action cam market wide open.

  • Article image GoPro: turning a camera into content

    GoPro Hero films have been called “mesmerising and addictive”, with adrenaline-packed footage becoming synonymous with the brand. The company is now launching dedicated channels for user generated content. But how has it become one of the most exciting new media companies?

  • Article image How Red Bull moved from marketing to media

    Few brands have achieved the unique success of Red Bull, the energy drink that's fast becoming a global media powerhouse by creating content so compelling it’s impossible to avoid.