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  • How extreme can a game of frisbee possibly be?
  • How extreme can a game of frisbee possibly be?
    Jolie Change (2015) ©

Ultimate Frisbee: soaring popularity in extreme sports

Whether they’re skateboarding through streets or surfing in the sky, nowhere is out of reach for extreme sports enthusiasts. One of the latest sports that’s soaring in popularity is Ultimate Frisbee. Will our appetite for extreme experiences make it a battleground for branded associations?

Location North America / Global

Some extreme sports like base jumping may seem a little over the top for most people, but there are plenty of others that are gaining fans who want their feet a little closer to the ground. Street League Skateboarding, drone racing and parkour have all attracted a growing number of participants, while frisbee has been reimagined as a competitive team sport – Ultimate Frisbee – that’s now played by millions of people across the globe.





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