Where’s the beauty in being lazy?
REPORT
3 Mar 2016
Where’s the beauty in being lazy?

Whether you’re the contouring queen or a minimalistic gal, a lot of women aren’t prepared to spend more than five minutes putting their face on in the morning. And there are more products than ever that offer time-saving shortcuts to help women feel beauty-rich, even when they're time-poor.

Hannah Elderfield

Hannah Elderfield is an associate insight director at Canvas8. With a background in psychology, she’s advised global brands from Nike and Instagram to Perrier Jouet and the British Government. She also leads the Science Of series on the Library, translating advancements from the academic world into actionable insights for members.