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  • Speaking the language of make-up loving Latinas
  • Speaking the language of make-up loving Latinas
    Nicole Guerriero (2014) ©
CASE STUDY

Nicole Guerriero: vlogging to Latina beauty obsessives

Hispanic women represent the fastest growing beauty market, and while previous generations relied on their mothers for make-up advice, girls are now exposed to a wealth of brands and tips online. With over 2.5 million subscribers, how’s Latina vlogger Nicole Guerriero influencing these beauty buyers?