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  • What does riding rollercoasters look like in the digital age?
  • What does riding rollercoasters look like in the digital age?
    Thomas Hawk, Creative Commons (2010) ©

What’s the future of the theme park?

After a bumpy ride through the recession, the theme park industry has picked up speed. With competition from the home as the centre of the personal entertainment world, theme parks are innovating their way into a multi-sensory shared experience that’s unique to the parks themselves.

Location Global

Nothing says ‘fun’ like a trip to a theme park. Although it finds its origins in the fairs of the Middle Ages, as technology has developed over the centuries, the fair has gone from wood to steel, fast to faster, from merely entertaining to eye-poppingly thrilling. And given that experiential purchases are proven to bring more happiness than material ones, they’re the perfect leisure pursuit. [1]

Globally, theme parks are worth $15 billion, and following a stagnancy throughout the recession in the late ‘00s, parks are once again experiencing record attendances, with the top ...



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