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  • Doing laundry doesn’t have to be a chore
  • Doing laundry doesn’t have to be a chore
    Amanda Tipton, Creative Commons (2014) ©
CASE STUDY

The Laundress: conditioning your cashmere

Caring for delicate garments can be difficult, often requiring a trip to the dry cleaner’s. Laundry and home care brand The Laundress offers an eco-friendly at-home alternative with innovative products that allow people to care for their precious items themselves. Is the future of laundry luxury?

Location United States

Scope
Everyone hates doing laundry – it’s time-consuming, arduous and boring. Going to the dry cleaner’s isn’t much better, and it’ll put a large hole in your wallet to boot. But imagine being able to easily wash your favourite cashmere sweater at home with a detergent that envelops you in a luxurious scent. The Laundress is determined to take the chore out of washing clothes, helping people reclaim the maintenance of their delicates. Is this the future of laundry?

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