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  • How can brands make happiness their business model?
  • How can brands make happiness their business model?
    Aperol Spritz, Creative Commons (2015) ©
Science

Feeling good! The science of happiness

As people increasingly value products that not only prevent ill health, but also promote happier lifestyles, the global wellness industry has grown to be worth $3.4 trillion. Canvas8 spoke with consumer psychologist and brand consultant Dr. Paul Marsden to find out how brands are selling happiness.