Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • For cool, creative make-up junkies
  • For cool, creative make-up junkies
    Milk Makeup (2016) ©
CASE STUDY

Milk: quick cosmetics for cool girls

In a rush? No make-up brush? No worries. Milk understands the way young women think about and use beauty products. Sold as ‘high concept, low maintenance’, it's inspired by and designed for creative, cool girls – providing mascara that’ll stay on all weekend and lipstick that’s actually kiss-proof.

Location United States

Scope
The digital world of beauty (beauty bloggers and indie brands abound) has piqued our creativity when it comes to cosmetics – beauty-related YouTube content racks up 700 million views monthly. [1] Now, a brand inspired by cool, creative 20-somethings is shaking up the beauty biz by giving young women exactly what they want from their make-up – maximum creative output with minimal effort or mess.

“The world is giving rise to a new breed of empowered, ambitious, entrepreneurial girl,” reads the Milk website. “She exudes a positive spirit, which is fun and collaborative. She craves ...

Canvas8

Related

  • Article image #: a brick-and-mortar mecca for beauty mavens

    Have you ever layered up a few coats of Trust Fund Beauty nail polish? It comes in plenty of shades, from ‘Boy Tears’ to ‘Insta-famous’. It's one in a number of Insta-born beauty brands that are stocked at # – a New York-based beauty store that only stocks products sourced on Instagram.

  • Article image Shop Jeen: fashion goes viral with gifs, memes and poop emojis

    Selling clothes plastered with memes, gifs and poop emojis, Shop Jeen has Gen Z and Y set firmly in its sights. But how has 23-year-old founder Erin Yogasundram – dubbed the “Queen Bee Of the internet” – amassed a cult following without spending a single dollar on advertising?

  • Article image Stowaway: ‘right size’ make-up for women on the go

    Handbag real estate is in short supply. Women carry around 40 items in their bags – from iPhones, to spare knickers. Stowaway makes ‘right sized’ cosmetics; small enough to be slipped into a clutch. Can this tiny beauty brand disrupt the big players in a $60 billion beauty industry?

  • Article image How can a local cult outsmart global fashion?

    With international fashion brands making competition on the Australian high street even more intense, a new generation of home-grown brands are building fiercely loyal style tribes both online and off. But can these emerging fashion cults fend off global competition?