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  • Donnie Ray Jones, Creative Commons (2015) ©
Snapshot

A Sector Snapshot of Shopping

How are brands offering a helping hand to new mums? Why do people want to shop an edited choice? How do Gen Z really like to shop? And why are people spending more money on less stuff?

Location Global

People are most likely to develop new desires and needs during life transitions. And what could change your life more than having a baby? Driven by the desire to be as prepared as possible, more than a quarter of new parents in the UK change cars, while one in five move house. It’s at exciting crossroads like these that brands can step in – clubs like Amazon Mom offer discounts on baby products and a community for mums to swap recommendations, while NatWest lets customers calculate the cost of having a child (and if they can afford it).

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