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  • Yellow Messenger connects Indian shoppers with local stores
  • Yellow Messenger connects Indian shoppers with local stores
    BMW Guggenheim Lab, Creative Commons (2013) ©
CASE STUDY

Yellow Messenger: chatting with India’s local shopkeepers

Although India’s e-commerce market is set to grow by 67% in 2016, brick-and-mortar retail is still preferred by most people. Yellow Messenger is now attempting to bridge the gap between online and offline with an app that lets consumers engage local shops via a chat service on their smartphone.

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