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  • The quantifiable self is reshaping how we exercise
  • The quantifiable self is reshaping how we exercise
    Strava (2015) ©
CASE STUDY

Strava: the cycling community getting us off the couch

Strava, the socially focused, GPS-powered activity tracker, has taken the fitness world by storm. It’s had an especially profound impact on the world of cycling, with thousands of riders going to extreme lengths to claim the virtual prizes it offers. But what makes the platform so addictive?