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  • Can slicker design convince us to clean?
  • Can slicker design convince us to clean?
    Muji (2015) ©
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Why have chores gone designer?

For most people, chores are a necessity and rarely a pleasure; a third of Brits would rather pay to have someone else do them. But could a shift in our perception of these tasks, underpinned by thoughtfully designed products, make them more pleasant? Can beautiful brooms make sweeping fun?