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  • How has Klarna streamlined the online checkout process?
  • How has Klarna streamlined the online checkout process?
    Newthinking Communications, Creative Commons (2015) ©
CASE STUDY

Klarna: buy now and pay later for online shoppers

Two out of five internet users have bought a product online. But a lengthy payment process means we often abandon purchases at the checkout. What if you could buy using just an email address and postcode? By separating ‘buying’ from ‘paying’, Klarna promises stress-free online shopping.

Location Northern Europe / North America

Scope
These days, we’re more likely to browse the web than a clothes rack, fuelling the rapid expansion of the e-commerce market. With the number of purchases from laptops and mobiles only set to grow, online shopping is predicted to represent 17.1% of total retail sales by 2020, increasing from 13.8% in 2015. [1]

Yet despite this, the experience of buying over the internet is yet to rival the simplicity of scanning a contactless card in-store. The lengthy process of entering personal information means that many consumers abandon ship before completing a sale. What if buying online was ...

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