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  • How has Klarna streamlined the online checkout process?
  • How has Klarna streamlined the online checkout process?
    Newthinking Communications, Creative Commons (2015) ©
CASE STUDY

Klarna: buy now and pay later for online shoppers

Two out of five internet users have bought a product online. But a lengthy payment process means we often abandon purchases at the checkout. What if you could buy using just an email address and postcode? By separating ‘buying’ from ‘paying’, Klarna promises stress-free online shopping.