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  • Do people really want to bank on social networks?
  • Do people really want to bank on social networks?
    Re:publica, Creative Commons (2015) ©
CASE STUDY

Banco Original: add your bank on Facebook

Consumer banks are racing to leverage social media and win over younger customers. But with 44% of Gen Yers believing that banks don’t understand them, they’ve had little success. In Brazil, Banco Original – for ‘people who don’t need banks, but need banking’ – is about to show them how it’s done.

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