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  • Why are French tourists flocking to California’s Coachella Valley?
  • Why are French tourists flocking to California’s Coachella Valley?
    Thomas Hawk, Creative Commons (2014) ©
CASE STUDY

Palm Springs: seducing French tourists from across the pond

Thanks to a hot desert climate and a slew of restaurants and luxury resorts, Palm Springs is a popular destination for retirees, families and spring breakers alike. And now, French tourists are among the most frequent visitors. Why are more people saying ‘bonjour’ to the city than ever before?