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  • Why are French tourists flocking to California’s Coachella Valley?
  • Why are French tourists flocking to California’s Coachella Valley?
    Thomas Hawk, Creative Commons (2014) ©
CASE STUDY

Palm Springs: seducing French tourists from across the pond

Thanks to a hot desert climate and a slew of restaurants and luxury resorts, Palm Springs is a popular destination for retirees, families and spring breakers alike. And now, French tourists are among the most frequent visitors. Why are more people saying ‘bonjour’ to the city than ever before?

Location North America / Western Europe

Scope
Thanks to a hot desert climate, an abundance of restaurants and a slew of luxury resorts, Palm Springs is a popular holiday destination for retirees, families and spring-breakers alike. And tourism is at the heart of the area, adding $5.8 billion to the economy of the Coachella Valley in 2014 – an increase of 9% since 2011. [1] But with Brits increasingly looking to vacation at home, and more Germans heading to Spain than anywhere else, who exactly is it visiting the Californian holiday haven? [2]

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