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  • How has EOS made lip balm hip?
  • How has EOS made lip balm hip?
    Anfhoang, Creative Commons (2015) ©
CASE STUDY

EOS: making lip balm a pop culture phenomenon

EOS lip balm has become a cult hit, selling over 1,000 units per week at Selfridges in 2013 and being named the fourth most influential brand in the world for female Gen Yers. But how has a seemingly dull product spawned one of the most coveted and identifiable brands for women around the globe?