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  • How can a loo roll brand inspire loyalty?
  • How can a loo roll brand inspire loyalty?
    Who Gives A Crap (2016) ©
CASE STUDY

Who Gives A Crap: lessons on brand loyalty from loo roll

With three-quarters of the market boasting ‘softness’ and price a key point of difference, it’s tough to build loyalty as a loo roll brand. Yet Aussie start-up Who Gives A Crap has tripled in size each year since 2012 by following three rules – make it good, make it fun, make it irresistibly easy.