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  • How is Korean style spreading globally?
  • How is Korean style spreading globally?
    Nameless Users, Creative Commons (2015) ©
REPORT

How Seoul became the luxury capital of Asia

South Korea has become a solid luxury market thanks to an image-obsessed culture where status is worn externally and blending in is vital. Global brands have flooded in to tap the $10.6 billion sector, but home-grown labels are making their own mark. How’s Seoul setting haute couture trends?