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  • Chatting to brands like you’d chat to your mates
  • Chatting to brands like you’d chat to your mates
    micadew, Creative Commons (2014) ©
REPORT

Would you want to chat to a brand on WhatsApp?

Private messaging is an ideal medium to do the obvious – open a dialogue and conduct a conversation. In fact, 59% of all US social sharing now occurs in private channels. But while people are happy to chat to their mates on platforms like Facebook Messenger, how can brands get involved?