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  • How has Cillit Bang replaced Barry Scott?
  • How has Cillit Bang replaced Barry Scott?
    Cillit Bang (2016) ©
CASE STUDY

Cillit Bang – The Mechanic: cleaning made man-friendly

Cillit Bang’s long-time spokesman Barry Scott has been swept away as the brand seeks to make household chores more appealing to the modern man. But can a Flashdance-inspired ad with Hollywood production values really get blokes more excited about scrubbing their bathrooms and kitchens?