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  • Have discount retailers taken over the British high street?
  • Have discount retailers taken over the British high street?
    Donnie Ray Jones, Creative Commons (2015) ©
CASE STUDY

Pep&Co: pepping up fashion for the UK’s young mums

Aldi and Lidl have done it to groceries, Tiger has done it to homeware. And now Pep&Co has unleashed the discount model on clothing. Founded by former Asda CEO Andy Bond, it’s on a mission to help families spend less on their clothing. Can it become a mainstay on the UK’s high streets?