With half of the UK population now passing through the doors of discount retailers and their sales showing double digit year-on-year growth, there’s certainly an appetite for discounted goods. But what’s behind this shift? And how is it affecting the UK’s retail landscape?

Budget supermarkets Aldi and Lidl have been slowly stealing shoppers from other discount supermarkets, rapidly increasing their market share. Now, Aldi has gone online. Forgoing food for now, it's stocking an initial selection of 90 wines to tempt bargain-hunting shoppers online.

Tiger, a Danish discount retailer with a difference, is winning over British shoppers with its irresistible formula of stylish, fun and cheap products. How has it managed to earn a reputation as the UK high street's most intriguing new ‘posh pound shop’?

Known for its bizarre product range – from finger puppets to kitchen knives – discount retailer Tiger has opened two stores in Europe every week in 2015 as part of its rapid expansion. But the store isn't just driven by sales; Tiger is investing in community-focused initiatives too.