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  • Is the craft beer craze coming to an end?
  • Is the craft beer craze coming to an end?
    Christopher Lehault, Creative Commons (2009) ©
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Is craft beer still cool?

Craft beer has emerged as a strong industry contender in recent years, with microbrewery founders across the world getting down to business, trading their ‘staches for snappy suits. But now that major players have entered the game and hipster appeal has diminished, will it still be cool?

Location North America / Northern Europe

Scope
For many years, the beer market has been going flat as drinkers tire of the same old stories and similar tastes; between 2010 and 2015, beer volume increased by a mere 2.1% compared to 2.8% in the previous decade. [1] But the emergence of the craft beer movement has put some fizz back into the industry.

The $100 billion global beer market is expected to reach $688 billion in sales by 2020, and craft versions have already claimed 11% of the market in the US. [2][3] Elsewhere, craft beer production has also increased dramatically; ...

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