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  • How’s Blind Pig developing hipster appeal?
  • How’s Blind Pig developing hipster appeal?
    Kompania Piwowarska, Creative Commons (2014) ©
CASE STUDY

Blind Pig Cider: Heineken hops on the craft movement

Led by the craft movement and new, fruity flavours, cider’s evolution from park bench brew to hipster favourite is well underway. Heineken is now looking to corner the premium end of the market with the launch of its ‘20s-inspired Blind Pig brand. How is it building indie appeal?

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