Where once buying a car meant travelling to a dealership and speaking directly with forecourt dwellers, this is changing. It is estimated that at least 2,800 dealerships could disappear in the US alone by 2020. So in 2014, how exactly are people going about purchasing a new set of wheels?

In urban areas, renting can be more practical than owning. General Motors are giving six million drivers the chance to rent out their cars to others, showing how brands can capitalise on a consumer shift from ownership to access.

Whilst the luxury car market sputters along, prices for classic cars are increasing and some are even calling it ‘a classic car bubble’. How is the classic car scene evolving, why is this happening and who are the drivers getting their gloves on the wheels?

Gone are the days when owning a car was part of growing up. As car brands try to keep people interested in driving, the need for a genuine connection has never been greater. How can brands create a sense of being part of a car tribe? And what does the car you drive say about you?