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  • Are pens and paper the solution to screen fatigue?
  • Are pens and paper the solution to screen fatigue?
    Ed Yourdon, Creative Commons (2011) ©
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Why pen and paper are making a comeback

Despite living in the digital era – with note-taking apps offering a high-tech alternative to regular notepads – manufacturers of writing tools and planners are experiencing a boom. So what’s behind the return of pen and paper? And is this revival anything more than a hipsterish fad?

Location North America / Northern Europe

Scope
In November 2015, when Christmas lists of iPads, smartwatches and fitness trackers were being written, thousands of people were instead asking for something decidedly old school on Kickstarter – Passion Planner, a paper diary which ended up raising over $700,000.

Despite living in the digital era – with note-taking apps offering a high-tech alternative to regular notepads – sales of planners and pens are rising. The US paper and packaging industry is worth $132 billion, while brands like Moleskine are booming; the company’s sales grew 13% in 2014. [1] “This isn't just a hipsterish fad,” argues financial ...

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