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  • How can influencer marketing boost tourism?
  • How can influencer marketing boost tourism?
    Visit Helsinki (2015) ©

#HelsinkiSecret Residence: sharing a local lifestyle

Travellers are turning away from tourist traps and opting to find more authentic experiences in local cultures, with the wealth of information posted by social media users on holiday serving as an invaluable resource. How can countries and companies use these channels to their advantage?

Location Finland

The top of the Empire State Building, the Hollywood Walk of Fame, and the Mona Lisa are just some of the supposed ‘must-sees’ that form part of Business Insider’s list of most overrated attractions. [1] A growing number of people are realising that these traditional tourist haunts – which many have wasted hours queuing up to see – are not worth the hype. In fact, they’re increasingly turning away from them.

It’s one thing to take in the sight of the Eiffel Tower, but to roam the streets as a Parisian opens up a whole new world. ...



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