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  • How can influencer marketing boost tourism?
  • How can influencer marketing boost tourism?
    Visit Helsinki (2015) ©
CASE STUDY

#HelsinkiSecret Residence: sharing a local lifestyle

Travellers are turning away from tourist traps and opting to find more authentic experiences in local cultures, with the wealth of information posted by social media users on holiday serving as an invaluable resource. How can countries and companies use these channels to their advantage?