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  • Can data and expert insight help find your perfect products?
  • Can data and expert insight help find your perfect products?
    EventPhotosNYC, Creative Commons (2013) ©
CASE STUDY

My Beauty Matches: beauty advice driven by data

With e-commerce accounting for just 6.2% of beauty sales, it’s clear that the industry is still ruled by the high street. Offering an alternative to in-store assistants, My Beauty Matches uses a data-led approach to generate personalised product advice. Can it convince people to buy beauty goods online?

Location Global

Scope
When it comes to beauty, people are constantly on the search for that perfect product, whether it’s a bronzer that gives the impression of a week in the sun or a primer that creates a flawless base. My Beauty Matches allows users to find that ideal item by simply filling out a short questionnaire – its data-driven algorithm takes care of the rest.

It’s not a beauty retail site, instead partnering with established players to create practical, hassle-free shopping experiences for customers through customised product recommendations. With over 250,000 products and 1,500 brands, there’s a lot of choice, even ...

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