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  • Can data and expert insight help find your perfect products?
  • Can data and expert insight help find your perfect products?
    EventPhotosNYC, Creative Commons (2013) ©
CASE STUDY

My Beauty Matches: beauty advice driven by data

With e-commerce accounting for just 6.2% of beauty sales, it’s clear that the industry is still ruled by the high street. Offering an alternative to in-store assistants, My Beauty Matches uses a data-led approach to generate personalised product advice. Can it convince people to buy beauty goods online?