Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Are China’s youth breaking away from old conservative values?
  • Are China’s youth breaking away from old conservative values?
    Chris McMillon, Creative Commons (2015) ©
REPORT

How hedonistic are China’s youth?

A sexual awakening is occurring in China. As young people experiment with sex, drugs and civil disobedience, this shift has shades of the West’s cultural upheaval in the ‘60s. But are conservative values still shackling the majority? And to what extent can China’s youth really cut loose?

Location China

Scope
In the summer of 2015, China experienced its first sex tape scandal. The clip, which was leaked on WeChat, raced instantly through the social network, becoming the top trending topic on micro-blogging platform Weibo the following day with 2.5 million searches and posts. [1] In the weeks that followed, t-shirts of the couple appeared for sale on Taobao, and the site of their liaison became a place of pilgrimage for young people, who took turns mimicking the couple’s poses in selfies.

Predictably, the Communist party expressed outrage – “The vulgar video had spread like ...

Canvas8

Related

  • Article image Fu'erdai: the conspicuous consumers that are infuriating China

    Whether driving Lamborghinis or splashing out at Louis Vuitton, the 20-something sons and daughters of China’s wealthiest business moguls are living the life. But as a nation in the midst of an anti-austerity drive, no one in China likes a show-off. Are the fu’erdai really as bad as their rep?

  • Article image Tings: speaking up on China’s anonymous social network

    Sending voice messages via WeChat and QQ has taken off in China as people look to save time typing and better communicate their emotions with friends and family. Anonymous platform Tings is hoping to connect people around the world through this purest form of expression.

  • Article image Who are China’s ‘leftover’ women?

    For the last decade, Chinese magazines, sites and government bodies have been labelling unmarried women over 27 as sheng nu –‘leftover women’ – in a bid to counter a social trend seen as destabilising society. But who are these leftover women? And why should brands be paying attention to them?

  • Article image Pengpeng: gamified dating for Chinese teens

    Although China’s online dating industry will generate over $350 million in 2014, the stigma attached to casual sex may hold it back. Understanding cultural nuances, social gaming app Pengpeng has amassed more than 300,000 users and is popular with Millennial men and women alike.