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  • Soap operas in Brazil are driving sales and social change
  • Soap operas in Brazil are driving sales and social change
    A Regra do Jogo (2015) ©
REPORT

What makes Brazilian telenovelas so influential?

Forbidden love affairs and family dramas make up the fabric of Brazil’s most beloved form of entertainment – the telenovela. But these shows are more than light viewing; the sheer size of their audiences give them huge influence over Brazilian society, driving sales and social change alike.