How has the tween changed?
REPORT
11 Jan 2016
How has the tween changed?

In the ten years since the term ‘tween’ was coined, 8- to 12-year-olds have come to control an estimated $43 billion in spending power. But the latest generation are different, having never lived without social media. How should brands target this delicate age group? And how soon is too soon?

Rose Lewenstein