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  • How does one wrangle the might of social media?
  • How does one wrangle the might of social media?
    Daniel Gregory, Creative Commons (2012) ©
CASE STUDY

Social Chain: making brands go viral

If you tweet something funny, there’s a small chance it could go viral. But what if you could hire a company to make that tweet into a trending topic? Enter Social Chain, self-described as the UK’s ‘largest influencer network’. How has a virtually unknown business spawned so many online trends?