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  • Texturizing spray is the hair tool of choice for Gen Y
  • Texturizing spray is the hair tool of choice for Gen Y
    Mark Kidsley, Creative Commons (2013) ©
REPORT

How is men's hair care growing?

2015 was the year of the man bun, and as long hair and beards have become part of the mainstream, men are getting experimental. The male hair care product market is set to be worth £68 million by 2019, but what are the attitudes and spending patterns of these follically-focused blokes?

Location United Kingdom

Scope
In 2013, a men's hairstyle cropped up among Shoreditch hipsters. The 'man bun' – scraped back hair tied into a knot – has now entered the mainstream, with the Mansome Maps survey finding that buzz around the style has been on the rise since 2014, fuelling a spike in popularity in 2015. [1]

But it’s not just topknots that have got people scrutinising the male hair market. Long hair and beards used to be reserved for rock stars and stoners, but as metrosexuality has become mainstream, men are trying out new styles. This is highlighted by the ...

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