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  • Texturizing spray is the hair tool of choice for Gen Y
  • Texturizing spray is the hair tool of choice for Gen Y
    Mark Kidsley, Creative Commons (2013) ©
REPORT

How is men's hair care growing?

2015 was the year of the man bun, and as long hair and beards have become part of the mainstream, men are getting experimental. The male hair care product market is set to be worth £68 million by 2019, but what are the attitudes and spending patterns of these follically-focused blokes?