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  • A label for ‘losers’ that reject the values of mainstream China
  • A label for ‘losers’ that reject the values of mainstream China
    Ernie, Creative Commons (2008) ©
CASE STUDY

Diaosi: why the ‘losers’ of China are actually winning

In China, calling someone a diaosi – which directly translates as ’penis hair’ – isn’t an insult. On the contrary, millions of Chinese in dead-end jobs, with no car, house or girlfriend identify with the term, wearing it as a badge of honour. But could self-deprecation be a danger to society?