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  • What’s new in candyland?
    Miles Cave, Creative Commons (2012) ©
REPORT

How Gen Y are changing the candy aisle

Many sweet-toothed shoppers can’t keep their hands off the candy. But while some of us stick to the timeless classics like gummy bears or gobstoppers, others are looking to take their taste buds on an adventure, fuelling all kinds of innovation in the world of confectionery.

Location North America / Northern Europe

Scope
What are your favourite sweets? Are you a sucker for a Snickers? Do you prefer tucking into a Twix? Or is it a bag of Reese’s Pieces that’ll really get you going? Confectionery is responsible for the biggest chunk of Europe’s $46.5 billion snack industry, while the US confectionery market is set to swell by $6 billion between 2014 and 2018. [1][2] Overall, the global confectionery market is worth $57.5 billion – in short, sweets are a serious business. [3]

But despite a 2% year-on-year growth, it isn’t ...

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