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  • Will Unmade change how we buy fashion in the future?
  • Will Unmade change how we buy fashion in the future?
    Unmade (2015) ©
CASE STUDY

Unmade: a customised winter wardrobe

When buying clothes, people want choice – whether that’s their name embroidered on a bag, a unique colour combo, or a finer blend of wool. Customised knitting brand Unmade lets consumers choose colours and adapt patterns from a range of jumpers or scarves. Is this the future of fashion?