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  • What does ‘home-cooked’ even mean?
  • What does ‘home-cooked’ even mean?
    Robert Stokes, Creative Commons (2012) ©
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How home chefs are hacking recipes

Americans say they cook around five evening meals a week, but only three of those meals are prepared using fresh ingredients. The very definition of home cooking is changing – people enjoy food more than ever, but they're increasingly starved of time. So how exactly are people cooking at home?

Location North America

Scope
Americans say they cook around five evening meals a week, but only three of those are prepared using fresh or raw ingredients. [1] The rise of food-related media has inspired at-home gourmands to release their inner chefs, but time restrictions and budgets are creating a market for products that make home cooking as quick and easy as it is tasty. But if people aren’t cooking with fresh ingredients, what are they cooking with?

While 26% of US consumers claim to have advanced cooking skills, 41% consider themselves ‘intermediate’ – enough knowledge to rustle up a ...

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