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  • What’s so mesmerising about a miniature plastic shoe?
    hellosplendid (2015) ©
CASE STUDY

Shopkins: cute collectables that drive Gen Z girls crazy

It wouldn’t be Christmas without a must-have toy. But when it comes to girls, the essential gift for 2015 isn’t from Barbie, Disney or Lego, but from Shopkins; miniature figurines of items you’d find in a supermarket. How are these tiny, cute, plastic characters fuelling girls’ imaginations?

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