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  • Is Lidl’s Christmas ad a little too ironic?
  • Is Lidl’s Christmas ad a little too ironic?
    Lidl (2015) ©
REPORT

Should Christmas ads be cynical or sentimental?

Has the crop of Christmas ads in 2015 delivered more of the branded values we saw in 2014? Canvas8 spoke to Alex Gordon, CEO of Sign Salad, about why, this year, these ads are split between those who want to keep the magic alive and those offering something more knowing.