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  • Making the retail experience feel like home
  • Making the retail experience feel like home
    Dawolf, Creative Commons (2015) ©
CASE STUDY

RH: a home furnishings store you’ll want to live in

Headlines about the death of physical stores have proliferated in recent years. But while online shopping has come to dominate, RH is renewing its focus on brick-and-mortar, building shops that are part retail space, part art gallery, part design studio. Can its approach revolutionise retail?