Nearly $1 trillion was spent on luxury experiences in 2012, with travel and hotels accounting for half that figure. National Geographic hopes to appeal to the world-class traveller with its Unique Lodges of the World, but how can it convince HNWIs to ignore the breadth of choices online?

What kinds of hotel do people want to stay in? How can the craft world ‘go digital’? And will VR take over the holiday industry or will it be confined to gamers’ homes? As part of the 2016 Expert Outlook series, three industry insiders give their views on the future of leisure and tourism.

The great outdoors is having a moment. The outdoor apparel industry made $4 billion in 2014. But with more people living in cities than ever before, what it means to be ‘outdoorsy’ is changing. A new consumer has emerged; the casual camper. But who are they? And how are brands engaging them?

Eco-friendly products have created a lot of buzz in recent years, but are environmental benefits a bonus or a necessity for consumers? Survey results suggest that for brands in the food and drink industry, a sustainable approach is now a must-have in order to please ethical shoppers.