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  • Can Disney bring sustainable tourism into the mainstream?
  • Can Disney bring sustainable tourism into the mainstream?
    Miki Yoshihito, Creative Commons (2014) ©
CASE STUDY

Villages Nature: Disney’s natural theme park

Disney parks are known for making children’s dreams a reality, not for fulfilling climate scientists’ fantasies. But that’s about to change as the iconic brand branches out with Villages Nature. Set to launch in 2016, can a theme park pave the way for a host of new sustainability-focused getaways?

Location France

Scope
The word Disney conjures images of anthropomorphic mice, sparkling princesses and a stereotypical Prince Charming. But Euro Disney’s new collaboration with Pierre & Vacances – Villages Nature – bears none of these hallmark icons, instead serving as an example of sustainable living and eco-tourism.

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