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  • How will beauty ideals transform in 2016?
  • How will beauty ideals transform in 2016?
    Aldo van Zeeland, Creative Commons (2014) ©

2016 Expert Outlook on health and beauty

How can the beauty world better cater to older women and men? Will social media ‘it girls’ continue maintain their influence over consumers? And are niche brands set to break into the mainstream? Three health and beauty experts give their views on where the sector is heading over the next year.

Location Global

For the health and beauty Expert Outlook 2016, Canvas8 speaks to Tracey McAlpine, editor of FightingFifty.co.uk, Stowaway founder Julie Fredrickson, and beauty writer Daniela Morosini.





  • Article image Memebox: bringing K-beauty to the US

    The Korean wave phenomenon – also known as hallyu – has seen South Korean culture exported across the globe, and the nation’s beauty sector is now following in its wake. Having seen success domestically, Memebox intends to ride this wave to the US, bringing with it curated K-beauty boxes.

  • trèStiQue creates Gen Y-centric make-up trèStiQue creates Gen Y-centric make-up

    Young consumers are thrifty shoppers, and they’re exposed to such a range of options that they can pick out the brands that suit their needs best. trèStiQue is offering beauty products that are created specifically to suit Gen Y lifestyles, providing a tempting choice for younger shoppers.

  • Article image Miramix: multivitamins personalised for you

    There’s a pill for every life stage or ailment. Whether it’s iron for anaemia or evening primrose oil for thinning hair. But what if you fancy boosting your immune system by tweaking your vitamin C levels? Miramix allows people to create their own blend of vitamins, but do we really need supplements?

  • Article image MMUK MAN: Putting the guy in guyliner

    Masculinity is more attractive than ever. With more than three million men in Britain admitting to wearing make-up – from bronzer to blusher to foundation – the male cosmetics market is booming. But what’s driving this cultural shift? And are men concealing their usage as well as their skin?

  • Article image Stowaway: ‘right size’ make-up for women on the go

    Handbag real estate is in short supply. Women carry around 40 items in their bags – from iPhones, to spare knickers. Stowaway makes ‘right sized’ cosmetics; small enough to be slipped into a clutch. Can this tiny beauty brand disrupt the big players in a $60 billion beauty industry?

  • Glossier beauty products for blog fans Glossier beauty products for blog fans

    Just a month after releasing its own range of beauty products, beauty site Into The Gloss has secured $8.4 million in financing to expand. But can an online magazine leverage its expertise in women’s daily routines to beat the industry giants at their own game?

  • Article image Why beauty for Boomers isn’t about anti-ageing

    Women over 45 account for 41% of spending on cosmetics and toiletries. For these women, beauty is an investment, and they are prepared to pay for it. But the majority of products fail to target the issues women face as they grow older. So just what are beauty brands missing?

  • Article image Frank: a natural body scrub that talks dirty

    One in ten women can’t go a day without using an exfoliating product. Frank is a coffee body scrub born in Australia, with natural credentials and a ‘cheeky personality’ that encourages its fans to post semi-naked selfies. But can it become a hit with Gen Y women worldwide?