Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • High-tech cosmetics for the contemporary beauty consumer
  • High-tech cosmetics for the contemporary beauty consumer
    Thomas Hawk, Creative Commons (2014) ©
CASE STUDY

DECIEM: a bare-faced beauty brand for all

The beauty industry is diversifying and DECIEM is an umbrella brand that’s responded to this with high-tech products for all. According to founder Nicola Kilner, society is increasingly ageless and genderless, anyway. So who exactly are its customers? And what’s behind its rapid rise to success?

Canvas8