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  • Teens are creating honest alter egos online
  • Teens are creating honest alter egos online
    Matthew Kenwrick, Creative Commons (2013) ©
CASE STUDY

Finsta: teens keeping it real online

Documenting one’s life through Instagram snaps has become a daily ritual for teens; 52% of 13- to 17-year-olds in the US have an account. Yet the pressure to maintain a picture-perfect digital presence is driving many to open ‘Finsta’ accounts, which are open to select group of trusted friends.

Location Global

Scope
Documenting one’s life through highly curated Instagram snaps has become a daily ritual for many teens; 52% of 13- to 17-year-olds in the US have an account, maintaining an average of 150 followers. [1] The pressure to maintain a perfect public presence online, however, is driving many to open ‘Finsta’ accounts, which are open to select group of trusted friends.

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