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  • Teens are creating honest alter egos online
  • Teens are creating honest alter egos online
    Matthew Kenwrick, Creative Commons (2013) ©
CASE STUDY

Finsta: teens keeping it real online

Documenting one’s life through Instagram snaps has become a daily ritual for teens; 52% of 13- to 17-year-olds in the US have an account. Yet the pressure to maintain a picture-perfect digital presence is driving many to open ‘Finsta’ accounts, which are open to select group of trusted friends.