Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Is this the best billboard in the world?
  • Is this the best billboard in the world?
    Carlsberg (2015) ©
REPORT

What's the point of billboards?

In a splintered media landscape – where we’re flitting from device to device, bombarded by 360 ads a day – Out of Home advertising remains a constant. After all, you can’t skip a billboard. But that doesn’t mean people like them, either. So what does the future hold for the billboard?

Location Global

Scope
The bruised face of a woman who’s played victim to domestic violence gazes down to the streets of London. Erected the day before International Women’s Day, the billboard asks passers-by to ‘look at me’. And via facial recognition technology, the more people that look, the more her bruises fade. [1] It’s a simple way to convey a powerful message. 

Interactive billboards are increasingly common across the world – in Japan Google Play’s first billboard doubled up as a switchboard people could plug their phones into, while a Fiat ad in Germany helped passing drivers parallel park. [

Canvas8

Related

  • Article image Chipotle's Cultivating Thought: cups and bags with stories to tell

    “Must a cup or bag suffer an existence that's limited to just one humble purpose?” Given that, as part of its Cultivating Thoughts campaign, Chipotle’s packaging is now adorned with evocative literature, the chain doesn’t seem to think so. But is there such a thing as intelligent wackaging?

  • Article image Do goldfish really have longer attention spans than humans?

    According to research, goldfish now officially have longer attention spans than humans. But is it really that simple? Canvas8 sits down with Faris Yakob, author of Paid Attention: Innovative Advertising for a Digital World to discuss how human attention is changing and why it’s so important.

  • Mobile ads that pay for the attention of Gen Y Mobile ads that pay for the attention of Gen Y

    In India, Android adoption is driving the smartphone market, which is set to surpass the US as the second-largest worldwide in 2014. With so many new marketing opportunities, Ladooo is a platform that promises Indian brands customer attention in return for free airtime.

  • Article image Beck’s Playable Poster: a billboard you shouldn't ignore

    With everyone's attention held by smartphones, static print billboards aren't enough to persuade people to look up. So brands like Beck's are creating immersive, interactive and intriguing ads – like the world's first 'playable poster' that shows the brand's dedication to music.