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  • Is this the best billboard in the world?
  • Is this the best billboard in the world?
    Carlsberg (2015) ©
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What's the point of billboards?

In a splintered media landscape – where we’re flitting from device to device, bombarded by 360 ads a day – Out of Home advertising remains a constant. After all, you can’t skip a billboard. But that doesn’t mean people like them, either. So what does the future hold for the billboard?